Creating Competitiveness for Exports in Mozambique
The first series of webinars is entitled “Building Capabilities to Improve Overall Export Readiness and Accessing the EU Market”. The series comprised four sessions aimed at providing entrepreneurs with relevant information and tools to improve competitiveness, promote growth and enhance export readiness, with a focus on the EU market. All four series of sessions were co-organized with the project’s stakeholders and partners, including the Ministry of Industry’s National Directorate for Industry (DNI), the Institute for the Promotion of Small and Medium-sized Enterprises (IPEME) and the Chamber of Commerce. An overview of the structure and content of the series is provided below:
The webinar explored common aspects related to exporting, such as export plans and export sales channels, and discussed the usual challenges in exporting, such as costs, prices, quality and certification. In consultation and close collaboration with the National Directorate of Industry, the project will hold further webinars addressing more specific export requirements tailored to the needs of the majority of Mozambican SMEs.
The event examined the Business Model Canvas, a simple but valuable tool to help companies visualize critical growth factors and mobilize ideas into action. The webinar aimed to enable participants to use the Business Model Canvas to:
Operating costs are central to most strategic business decisions regarding export plans or redirecting competitive advantages. However, without accurate pricing of products and services, export decisions can be risky. This session covered various aspects of export pricing strategies, cost principles and cost control, which help SMEs visualize the strategic elements in formatting prices and final costs when exporting and determining the ultimate market price.
Export market analysis is essential for companies that intend to sell their products abroad. An export strategy must carefully consider the demand for your company’s products and review and evaluate the target market, segmentation and potential market channels. This webinar presented a three-step approach to guide the development of market analysis and discuss critical aspects of market research. In addition, it provided participants with existing market information tools and explored concrete examples of market analysis in the European Union market.
Praça 25 de Junho, Ministry of Industry and Trade, 300 – 8th floor
Rua Kibiriti Diwane, 322
Maputo city, Mozambique
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