Workshop EN

Workshop “How to Develop a Marketing Plan”

The workshop is divided into four sessions to provide business entrepreneurs with relevant information and tools to develop and put into practice key concepts to develop a marketing plan and define their marketing strategy. All four sessions were co-organised with IPEME), APIEX, FNDS, GAPI and the Zambezi Valley Agency.

Workshop “Business Model Canvas as a Strategic Tool for Innovation, Business Growth and Exports”

Most strategic business decisions regarding plans to export or refocus their competitive edge involve innovation. But, often, entrepreneurs find it challenging to convert their ideas from an “in-theory stage” into a realistic “planning stage”. The webinar tackles the application of the business model canvas as a simple, intuitive and flexible tool that helps the entrepreneur better visualise the strategic elements that matter most and have a measurable impact on business growth by creating a value proposition to the customer.

Workshop “Export Focused Business Model – A useful tool for promoting export readiness.”

The workshop aims to increase the capacity of public Business Development Service Providers (BDS) to support SMEs in designing a sustainable business model for the export market. In addition, the workshop guides BDS providers in using strategic tools that are crucial for SME Development.